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The Case for Wine Discounts

At Lunabean Media we have clients across the US and even on the other side of the globe (hello Australia). We work with many on an individual level, and, quite often, on a ...

Fuzzy Images? Let’s Fix That.

Have you checked your website or e-mails recently and noticed that some of your images - images that once looked beautiful and crisp - now look not so great? Bottleshots look blurry? Logos look foggy? ...

Facebook’s local ads are fantastic for wineries

If you follow any news coming out of the social media world, you've probably heard that Facebook launched a "Call Now" button this week. And, while it's a pretty slick little button for many businesses ...

Why Wineries Should Avoid Image-Only E-Mails

We have been noticing a trend over the past few months of wineries wanting to improve upon the look of their e-mails. We love this. After all, a smartly designed and well crafted newsletter can ...

How Google is Punishing (or Rewarding) Your Winery

Have you done any Google searches on your mobile-device lately? Chances are, the answer is yes, which means you've seen the new "Mobile-friendly" designation next to mobile-friendly websites: The implications of this new search engine ...

Why Your Winery Can Stop Worrying About SEO

You work at a winery, which means you have people promoting their SEO (search engine optimization) and SEM (search engine marketing) services to you a half-dozen times per month -- if not more. They promise ...

Your Winery’s Digital Marketing Reset Button

In most of our e-mails, blog posts, and webinars we talk about digital marketing tools -- social media, website, e-mail, or smartphone apps -- the tools we use to promote our clients online. And the reason we ...

The Myth of ‘Above the Fold’ in Web Design

Oddly enough, we have had three clients this week ask us about "above the fold" when it comes to web design. Their concern is that visitors to their websites (designed by various design firms -- ...

Q&A: E-Mail Marketing for Wineries

After last week's e-mail and blog post, How we moved $15,000 of wine in one week, we got a lot of questions. We love this, because it shows interest in one of the most effective ...

How we moved $15,000 of wine in one week

We just ran an e-mail campaign for a winery client that brought in more than $15,000 in one week....so we thought we'd share with you how we did it. We work on retainer for the ...

Testimonial: Shea Wine Cellars

Just wanted to share this latest testimonial from Shea Wine Cellars Jeremy, Thank you so much for everything that you and Allison did on the website. We love the design and have found WordPress to ...

Smile…Your Winery is on Instagram

Sometimes all of this social media stuff just feels like more work. Another thing you have to do to stay competitive in today's market. We get that. Which is why we're focusing on Instagram today. ...

OMG OMG OMG TWITTER WINE FAIL RANT THING

I read a newspaper article today about a local wine tweet up (people drink wine and share their notes with the same hashtag), that almost made me spit out my morning coffee all over my ...