The Latest in Wine Marketing News
Recent Winery Websites
…But is Your Wine Tasting Fun?
"We need butts in seats," is the refrain we continue to hear from many in the wine industry. Yes, they are seeing more visitors as the weather warms, but there are still plenty of ...
You Winery’s Short Term Digital Marketing Strategy
We’re all hearing it from all directions: The wine industry is in a bit of a slump. We all know the reasons, so there's no need to go over them here. The question is, ...
How to Audit Your Own Winery Website
While many wine marketing agencies (including this one) offer extensive digital marketing audits that help wineries sell more wine online, sometimes all a winery really wants is a quick assessment of their website, just ...
Follow Up to April 16th Wine Marketing Webinar with Jeremy and Allison
. Q. Do you have any details about the new TTB rule allowing for some samples of wine to be shipped for virtual tastings? Like sizes and kinds of containers to use, etc. ...
The Case for Wine Discounts
At Lunabean Media we have clients across the US and even on the other side of the globe (hello Australia). We work with many on an individual level, and, quite often, on a ...
Fuzzy Images? Let’s Fix That.
Have you checked your website or e-mails recently and noticed that some of your images - images that once looked beautiful and crisp - now look not so great? Bottleshots look blurry? Logos look foggy? ...
Facebook’s local ads are fantastic for wineries
If you follow any news coming out of the social media world, you've probably heard that Facebook launched a "Call Now" button this week. And, while it's a pretty slick little button for many businesses ...
Facebook Makes Another Big Change (and Why You Shouldn’t Care)
Remember, just a year ago, when you were supposed to post photos to get the best organic reach on Facebook? Well, surprise, those days are gone. According to Socialbakers (courtesy of Marketing Land), photo posts ...
How Wineries Should Use Facebook’s New Call to Action Button
As you know by now, Facebook is constantly changing the rules for businesses. When they first launched the "new" business page, complete with a timeline and a cover photo, we were telling wineries to use ...
Why Wineries Should Avoid Image-Only E-Mails
We have been noticing a trend over the past few months of wineries wanting to improve upon the look of their e-mails. We love this. After all, a smartly designed and well crafted newsletter can ...
How Google is Punishing (or Rewarding) Your Winery
Have you done any Google searches on your mobile-device lately? Chances are, the answer is yes, which means you've seen the new "Mobile-friendly" designation next to mobile-friendly websites: The implications of this new search engine ...
Why Your Winery Can Stop Worrying About SEO
You work at a winery, which means you have people promoting their SEO (search engine optimization) and SEM (search engine marketing) services to you a half-dozen times per month -- if not more. They promise ...
Your Winery’s Digital Marketing Reset Button
In most of our e-mails, blog posts, and webinars we talk about digital marketing tools -- social media, website, e-mail, or smartphone apps -- the tools we use to promote our clients online. And the reason we ...
The Myth of ‘Above the Fold’ in Web Design
Oddly enough, we have had three clients this week ask us about "above the fold" when it comes to web design. Their concern is that visitors to their websites (designed by various design firms -- ...
Facebook Changes Again (Changes Wineries Should Make Now)
In case you haven't heard, Facebook is changing up business Pages, yet again. While the ever changing nature of Facebook is slightly annoying, we have to admit, we are big fans of the new design. ...
Delectable – The Whys and Hows of This Great Wine App
Universally being touted as "the best iPhone wine app" available, Delectable is a great way to get your brand in front of serious wine lovers. Think of Delectable as "Instagram for Wine", but better. With ...
Q&A: E-Mail Marketing for Wineries
After last week's e-mail and blog post, How we moved $15,000 of wine in one week, we got a lot of questions. We love this, because it shows interest in one of the most effective ...
How we moved $15,000 of wine in one week
We just ran an e-mail campaign for a winery client that brought in more than $15,000 in one week....so we thought we'd share with you how we did it. We work on retainer for the ...
Testimonial: Shea Wine Cellars
Just wanted to share this latest testimonial from Shea Wine Cellars Jeremy, Thank you so much for everything that you and Allison did on the website. We love the design and have found WordPress to ...
Don’t Let Your Winery Get Scammed by SEO “Experts”
Step 1: Go to Google Step 2: Type in your winery's name Example of organic search results at the top of the page The link to your winery's website SHOULD be at the ...
