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Digital Marketing Audits for Wineries

Want to get more out of your winery’s digital marketing efforts? Our audits are a great place to start.

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LMO Digital Marketing Audits for Wineries

Please click toggles below to read more about each of our digital marketing audits for wineries.

A complete audit of your winery’s entire digital ecosystem. Each complete audit includes the below micro-audits (plus more).

Your website is your winery’s most important piece of online real estate, so we treat it as such.

We first look at the outside – everything from content to speed to organization to user experience – then we take a look inside, and make sure all the technical pieces are doing their job.

We take a deep dive into Google Analytics and heat maps, and we extract all the important reports – who is using your site, how are they using your site, and where there are new sales opportunities.Then we take a look at the eCommerce side.

We look at product pages, store layout, we test order, and, since we know all wine eCommerce systems, we make sure all of your i’s are dotted and t’s are crossed.  It’s a thorough audit – and it’s a lot of fun.

We audit your website’s SEO, run a competitor analysis, find keywords to help achieve your goals, and provide a report of changes you can make to increase your winery’s visibility on search engines (along with some advertising suggestions). We also audit how your winery looks on search engines, including a full analysis of Google My Business.

We take a look at several months of your most recent emails to identify ways to improve your emails sales, segment your customers, and unearth new marketing opportunities.

We audit your efforts on Facebook, Instagram, and Twitter, provide guidance for increased engagement and reach, show you ways to connect with more buyers, bloggers, and trade people on social media, share our favorite social media tools to optimize your efforts, AND provide you with a month of social media planning.

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About the LMO Digital Marketing Audit

Whether you are looking for a full audit of your winery’s digital marketing efforts, or a micro-audit of one specific channel, we will analyze your current efforts, find opportunities to increase sales, and provide you with an easy-to-follow checklist to fix any issues we discover.

In addition to the technical fixes our audits typically identify, they also frequently identify big picture fixes, which are often missed by those who might know the brand too well.  Simply getting fresh eyes on your winery’s digital marketing channels can have transformative results.

We may be biased, but we love our audits, as our audits identify the kind of sticking points that prevent marketing activations from reaching their full potential. This is why a digital marketing audit for your winery is a great place to start if you’re looking to revamp your marketing efforts – whether you’ve hired us to consult, or you already have your own team in place.

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You’ve Had Your Audit, Now What?

As mentioned above,  your audit includes an easy-to-follow checklist to fix any issues that may be preventing your winery’s digital marketing efforts from being as successful as they can be.  Your team can make those changes, or, you can hire our team to make those changes for you. Easy-peasy.

That said, our audits often do help wineries see the potential growth in sales that professional digital marketing and consulting services provide. If you are looking for professional level digital marketing planning, consulting, or management (specializing in the wine DTC) check out our Digital Marketing Strategy & Consulting info.

Let’s Make Things Happen

Get serious about your winery’s digital game.  Let us show you the way.

I cannot say enough good things about this team. Everything they do, they do well. They are professional, thoughtful and thorough. Their breadth of knowledge when it comes to online marketing is stunning. 

In short Lunabean has become an indispensable part of my team. I’d encourage anyone who wants a dependable team that brings results to work with them.

Maria Stuart

R. Stuart Winery – Partner, Marketing & Hospitality

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Digital Marketing for Wineries
(503) 941-0660
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