Have you noticed a dip in your Google Analytics referrals? Are websites that were once bringing you traffic seemingly no longer bringing you traffic, even though there have been no noticable changes? If your answer is "yes" to these questions, then you are likely suffering a https to http reporting issue. Let us explain. Over the [...]
Please note, we are not attorneys and the following article is not a substitute for, nor does it constitute, legal advice. Our goal with this article is to provide you with the best digital solutions (that we are aware of) when it comes to ADA compliance for wineries. [...]
Over the past few week we've been searching for an ecommerce solution for a winery client of ours which can be integrated with Ship Compliant. For our non-winery clients, we usually like to use the Volusion shopping cart which is both robust and affordable. Unfortunately, at this point, Volusion does not have Ship Compliant integration. With that being the [...]
You love Instagram, but are you using Instagram Stories? What about Story Highlights? Jeremy will show you some next-level thinking and examples of how wineries are using Stories to promote and sell events, get more people through the doors, and reach a younger audience, eager for authenticity and personality. In this 30 minute LIVE webinar, you'll discover: What are Instagram [...]
We came across the following conversation about tasting room experiences on Facebook yesterday, in a private group called "Wine DTC Geeks". We found it fascinating, and in line with many of our own concerns, and experiences.While the survey of people is obviously not statistically significant, (5 groups of 2-4 people), the dislikes listed are universal (being sold to, feeling [...]
We are finally starting to see wineries use Instagram Stories - and we LOVE it. The creativity is coming out (we see you using it to promote events, announces sales, or simply enticing customers to come by ), and it is awesome. You all are doing great. BUT, you could be doing one thing better.Very few of you are [...]
As a mother of two young girls, I use my personal Instagram account to record and share photos of my girls growing up. Some of these photos get printed and framed, but most of them rest quietly, deep inside the servers of Instagram, just hoping to be revisited some day. But revisiting them online just doesn't have the same [...]
In most of our e-mails, blog posts, and webinars we talk about digital marketing tools -- social media, website, e-mail, or smartphone apps -- the tools we use to promote our clients online. And the reason we give you these tools is because there are elements of digital marketing that can, and should, be done by those in your winery. Of [...]
Universally being touted as "the best iPhone wine app" available, Delectable is a great way to get your brand in front of serious wine lovers. Think of Delectable as "Instagram for Wine", but better. With Delectable, wine lovers around the world snap photos of wine they are drinking and share those photos with their followers. And, like Instagram, those [...]
After last week's e-mail and blog post, How we moved $15,000 of wine in one week, we got a lot of questions. We love this, because it shows interest in one of the most effective sales tools wineries have: E-Mail Marketing. The first thing we do when we get a new client is evaluate their e-mail marketing efforts. This [...]
