LMO was hired in 2020 by the DHWA to increase awareness of the Dundee Hills AVA via social media and the website. We were also hired to help sell the Dundee Hills Vintage Collection, the primary funding source for marketing the Dundee Hills.
Despite the massive hit most AVA websites took in 2020 we were able to grow the DHWA’s traffic by nearly 20%, primarily due to the creation of the Dundee Hills Marketplace, a place for wineries to put their special offers.
We also grew Instagram followers by 300%, and engagement by 100%.
Finally, we shared marketing tactics that helped the DHWA sell out their Vintage Collection for the first time. They were also able to do so in 2021 and 2022.