As you know by now, Facebook is constantly changing the rules for businesses. When they first launched the “new” business page, complete with a timeline and a cover photo, we were telling wineries to use their cover as an ad.
The top of your winery’s Facebook page became the perfect place to advertise a recent score, an event, a promotion, or a sale. Then it was gone. The rules changed. Facebook said, “Don’t use your cover photo as an ad”. And to make sure you didn’t, it restricted the amount and size of text allowed on your cover photo. Your winery’s virtual billboard was dead.
Wineries were stuck with competing images of vineyards, or wine glasses, or people having fun at winery events. *yawn*.
Well, good news. Facebook changed its mind. Again. In fact, it’s pretty safe to say that Zuckerberg & Co. are now encouraging businesses to use their cover photo as an ad.
Not only has Facebook lifted the restriction on text, BUT, it is rolling out a “Call to Action” button for business pages that your winery can use to meet your advertising needs.
Get a great score? Show it off on your cover photo and use the “Shop Now” button.
Have an event? Announce it on your cover photo and use the “Book Now” button.
Want people to join your e-mail list? Put that “Sign Up” button to work.
Have a great new video? Use “Watch Video”.
It’s a great way to put Facebook to work for you winery. Use it in conjunction with a smartly targeted Facebook ad, and it could really make an impact on your promotions.
Please note, Jeremy discusses this new feature in our most recent webinar, “Facebook 2015: 2 Major Changes You Need to Know”. Although, this wasn’t one of the 2 Major changes. For those, you’ll have to watch the webinar.
OH, finally, your new Call to Action button will be next to your page’s “Like” button when Facebook has rolled it out to your page. You’ll also get a big notification on your page when it’s ready. In other words, you’ll know when it’s available to your page.