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Wine Marketing News 2018-05-09T18:17:01+00:00

The Latest in Wine Marketing News

Recent Winery Websites

Upcoming Webinar: Instagram Stories for Wineries

You love Instagram, but are you using Instagram Stories? What about Story Highlights? Jeremy will show you some next-level thinking and examples of how wineries are using Stories to promote and sell events, get more [...]

Is Your Tasting Room Staff Too Aggressive

We came across the following conversation about tasting room experiences on Facebook yesterday, in a private group called "Wine DTC Geeks".  We found it fascinating, and in line with many of our own concerns, and [...]

Instagram Stories for Wineries – What You’re Missing (and How to Get Your Stories Seen)

We are finally starting to see wineries use Instagram Stories - and we LOVE it. The creativity is coming out (we see you using it to promote events, announces sales, or simply enticing customers to [...]

Instagram Stories for Wineries

Harvest is here (for most), which means exciting things are happening around the winery at all times - making this the PERFECT time to play with Instagram's newest feature, Instagram Stories.  What are Instagram Stories? [...]

Fuzzy Images? Let’s Fix That.

Have you checked your website or e-mails recently and noticed that some of your images - images that once looked beautiful and crisp - now look not so great? Bottleshots look blurry? Logos look foggy? [...]

The #1 Reason Your Winery Doesn’t Want a Squarespace Website

Please note, this article was published in 2015.  Stripe, Squarespace's credit card processor still does not allow for alcohol sales, and most early websites that used Squarespace were selling wine against the policies of their [...]

Facebook’s local ads are fantastic for wineries

If you follow any news coming out of the social media world, you've probably heard that Facebook launched a "Call Now" button this week. And, while it's a pretty slick little button for many businesses [...]

Facebook Makes Another Big Change (and Why You Shouldn’t Care)

Remember, just a year ago, when you were supposed to post photos to get the best organic reach on Facebook? Well, surprise, those days are gone. According to Socialbakers (courtesy of Marketing Land), photo posts [...]

How Wineries Should Use Facebook’s New Call to Action Button

As you know by now, Facebook is constantly changing the rules for businesses. When they first launched the "new" business page, complete with a timeline and a cover photo, we were telling wineries to use [...]

Why Wineries Should Avoid Image-Only E-Mails

We have been noticing a trend over the past few months of wineries wanting to improve upon the look of their e-mails. We love this. After all, a smartly designed and well crafted newsletter can [...]

How Google is Punishing (or Rewarding) Your Winery

Have you done any Google searches on your mobile-device lately? Chances are, the answer is yes, which means you've seen the new "Mobile-friendly" designation next to mobile-friendly websites: The implications of this new search engine [...]

Why Your Winery Can Stop Worrying About SEO

You work at a winery, which means you have people promoting their SEO (search engine optimization) and SEM (search engine marketing) services to you a half-dozen times per month -- if not more. They promise [...]

Your Winery’s Digital Marketing Reset Button

In most of our e-mails, blog posts, and webinars we talk about digital marketing tools -- social media, website, e-mail, or smartphone apps -- the tools we use to promote our clients online. And the reason we [...]

The Myth of ‘Above the Fold’ in Web Design

Oddly enough, we have had three clients this week ask us about "above the fold" when it comes to web design. Their concern is that visitors to their websites (designed by various design firms -- [...]

Facebook Changes Again (Changes Wineries Should Make Now)

In case you haven't heard, Facebook is changing up business Pages, yet again. While the ever changing nature of Facebook is slightly annoying, we have to admit, we are big fans of the new design. [...]

Delectable – The Whys and Hows of This Great Wine App

Universally being touted as "the best iPhone wine app" available, Delectable is a great way to get your brand in front of serious wine lovers. Think of Delectable as "Instagram for Wine", but better. With [...]

Q&A: E-Mail Marketing for Wineries

After last week's e-mail and blog post, How we moved $15,000 of wine in one week, we got a lot of questions. We love this, because it shows interest in one of the most effective [...]

How we moved $15,000 of wine in one week

We just ran an e-mail campaign for a winery client that brought in more than $15,000 in one week....so we thought we'd share with you how we did it. We work on retainer for the [...]

Testimonial: Shea Wine Cellars

Just wanted to share this latest testimonial from Shea Wine Cellars Jeremy, Thank you so much for everything that you and Allison did on the website. We love the design and have found WordPress to [...]

Don’t Let Your Winery Get Scammed by SEO “Experts”

Step 1: Go to Google Step 2: Type in your winery's name Example of organic search results at the top of the page The link to your winery's website SHOULD be at the [...]