For Immediate Release

Media Contact: Jeremy Schubert


– Lunabean Media Offers Members-Only Social Media Training for Wine Professionals Via Online Videos, eBooks, E-Mail, and Webinars –


Portland, Ore. (January 24, 2013) – Lunabean Media has been providing web marketing solutions for wineries for nearly fifteen years, beginning in 1998 with Panther Creek Cellars, which was owned by the family of Lunabean Media co-founder Allison Schubert. This experience has given the Lunabean Media team a unique perspective into the needs of wineries, and they have carried that perspective to their current list of clients, including winery associations, wine boards, and dozens of wineries across the Pacific-Northwest. Today, Lunabean Media will be putting this expertise to work for even more wine industry professionals with the launch of Lunabean Media Online – Winery Edition.

Lunabean Media Online is a cost-effective one-stop resource for wineries looking to increase direct sales using today’s web marketing and social media tools. All Lunabean Media Online members get access to training videos, eBooks, e-mails, in-store marketing materials, and webinars specific to the needs of wineries.

“When my family owned Panther Creek, I got to see, firsthand, how those who work in the wine industry have to wear many hats, and how marketing often has to take a backseat to winemaking,”said Allison Kaplan Schubert. “For this reason, we wanted to create something that is easy for wineries to access and keep up with, that will increase both online sales and tasting room traffic. Our goals were convenience, organization, guidance and inspiration.”

In January, Lunabean Media Online’s winery training was purchased by the Willamette Valley Wineries Association, giving all members free access to the training. One-third of the WVWAs members signed up immediately, and have already received marketing plans, social media checklists and training videos that will help these wineries increase tasting room traffic and direct sales.

The first live webinar, “E-Mail: Your Winery’s BEST Social Media Sales Tool”, will be on February 21st at 10am PST.

“We love Facebook, Twitter and Pinterest for wineries, and a lot of our training focuses on those tools. However, if you really want to increase direct sales, you need to understand how to put together an e-mail that sells your wine. And, unfortunately, very few wineries are doing this right.” There will be a live Q & A for those in attendance. Those who cannot attend will still have access to the webinar in the days following.

Wineries can sign up for Lunabean Media Online today at:

Lunabean Media Online – Winery Edition is available to individual wineries for $19/month or $99/year ($8.25/month). It’s available to wineries associations and groups at a generous discount rate.

About Lunabean Media: Portland, Ore. based Lunabean Media was officially founded in 2009 by Allison and Jeremy Schubert, after years of hands-on web marketing and social media experience at Panther Creek,, and a handful of wine-based projects. Lunabean Media’s clients include the Willamette Valley Wineries Association, the Dundee Hills Winegrowers’ Association, the International Pinot Noir Celebration, the Oregon Wine Board, the Center for Enology and Viticulture in Walla Walla, and dozens of wineries throughout the Pacific-Northwest. Clients also include non-wine businesses, including Nike and Li-Ning USA More information about Lunabean Media can be found at: Contact Lunabean Media at or 503-941-0660.


Published On: March 3rd, 2013 / Categories: Blog, Lunabean Media Online (Wineries) /