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How To: Set up Tock Google Analytics and Cross Domain Tracking

2019-08-27T14:19:56-04:00August 26th, 2019|Blog|

Tock is a powerful and robust reservation and event system geared for the restaurant and wine industry, which we know many of you use - particularly those of you on WineDirect. While getting a winery set up and happy on Tock is relatively easy, getting tracking set up on Google Analytics is a bit on the tricky [...]

The Case for Wine Discounts

2019-07-10T11:39:35-04:00July 8th, 2019|Blog, Lunabean Media Online, Lunabean Media Online (Wineries)|

At Lunabean Media we have clients across the US and even on the other side of the globe (hello Australia). We work with many on an individual level, and, quite often, on a regional level when we visit these areas to lead trainings or seminars. Because of this level of exposure to real wineries doing the real [...]

Referrals Got You Down? Let Us Fix That For You.

2019-04-10T22:28:57-04:00April 10th, 2019|Blog, Featured Content, Google, Uncategorized|

Have you noticed a dip in your Google Analytics referrals?  Are websites that were once bringing you traffic seemingly no longer bringing you traffic, even though there have been no noticable changes? If your answer is "yes" to these questions, then you are likely suffering a https to http reporting issue. Let us explain. Over the [...]

Upcoming Webinar: Instagram Stories for Wineries

2018-05-18T00:14:12-04:00May 15th, 2018|Blog, Instagram, Lunabean Media Online (Wineries)|

You love Instagram, but are you using Instagram Stories? What about Story Highlights? Jeremy will show you some next-level thinking and examples of how wineries are using Stories to promote and sell events, get more people through the doors, and reach a younger audience, eager for authenticity and personality. In this 30 minute LIVE webinar,  you'll discover: What are Instagram [...]

Is Your Tasting Room Staff Too Aggressive

2018-05-15T11:59:52-04:00May 14th, 2018|Blog|

We came across the following conversation about tasting room experiences on Facebook yesterday, in a private group called "Wine DTC Geeks".  We found it fascinating, and in line with many of our own concerns, and experiences.While the survey of people is obviously not statistically significant, (5 groups of 2-4 people), the dislikes listed are universal (being sold to, feeling [...]

Instagram Stories for Wineries

2018-05-02T00:22:32-04:00September 29th, 2016|Blog|

Harvest is here (for most), which means exciting things are happening around the winery at all times - making this the PERFECT time to play with Instagram's newest feature, Instagram Stories.  What are Instagram Stories? Instagram Stories are Instagram's answer to Snapchat (don't worry, you don't have to get Snapchat to get Instagram Stories). You can spot Instagram Stories [...]

Fuzzy Images? Let’s Fix That.

2018-05-08T23:17:43-04:00December 1st, 2015|Blog, Lunabean Media Online (Wineries), Wine|

Have you checked your website or e-mails recently and noticed that some of your images - images that once looked beautiful and crisp - now look not so great? Bottleshots look blurry? Logos look foggy? Photos look fuzzy? Those fancy graphics you're paying for from the best graphic designers look, well, not-so-fancy? Why is this happening? Because for years [...]

The #1 Reason Your Winery Doesn’t Want a Squarespace Website

2018-05-08T23:16:25-04:00October 7th, 2015|Blog, Lunabean Media Online (Wineries)|

Please note, this article was published in 2015.  Stripe, Squarespace's credit card processor still does not allow for alcohol sales, and most early websites that used Squarespace were selling wine against the policies of their credit card processor - which is risky. However, there are now a number of ways to connect Squarespace to an external store (we are [...]