Lunabean Media Online (Wineries)

/Lunabean Media Online (Wineries)

Instagram Updates for Wineries (November 2020)

2020-12-07T17:32:54-04:00November 23rd, 2020|Blog, Lunabean Media Online (Wineries), Social Media|

Hello Wine Friends! We've been a little quiet recently because we are launching some fun and exciting things on Lunabean Media in the next month - but with some pretty big changes happening on Instagram this past week, wanted to make a quick blog post to tell you some ways your winery can start taking advantage of these changes [...]

The Case for Wine Discounts

2019-07-10T11:39:35-04:00July 8th, 2019|Blog, Lunabean Media Online, Lunabean Media Online (Wineries)|

At Lunabean Media we have clients across the US and even on the other side of the globe (hello Australia). We work with many on an individual level, and, quite often, on a regional level when we visit these areas to lead trainings or seminars. Because of this level of exposure to real wineries doing the real [...]

Upcoming Webinar: Instagram Stories for Wineries

2018-05-18T00:14:12-04:00May 15th, 2018|Blog, Instagram, Lunabean Media Online (Wineries)|

You love Instagram, but are you using Instagram Stories? What about Story Highlights? Jeremy will show you some next-level thinking and examples of how wineries are using Stories to promote and sell events, get more people through the doors, and reach a younger audience, eager for authenticity and personality. In this 30 minute LIVE webinar,  you'll discover: What are Instagram [...]

Fuzzy Images? Let’s Fix That.

2018-05-08T23:17:43-04:00December 1st, 2015|Blog, Lunabean Media Online (Wineries), Wine|

Have you checked your website or e-mails recently and noticed that some of your images - images that once looked beautiful and crisp - now look not so great? Bottleshots look blurry? Logos look foggy? Photos look fuzzy? Those fancy graphics you're paying for from the best graphic designers look, well, not-so-fancy? Why is this happening? Because for years [...]

The #1 Reason Your Winery Doesn’t Want a Squarespace Website

2018-05-08T23:16:25-04:00October 7th, 2015|Blog, Lunabean Media Online (Wineries)|

Please note, this article was published in 2015.  Stripe, Squarespace's credit card processor still does not allow for alcohol sales, and most early websites that used Squarespace were selling wine against the policies of their credit card processor - which is risky. However, there are now a number of ways to connect Squarespace to an external store (we are [...]

Facebook Makes Another Big Change (and Why You Shouldn’t Care)

2018-05-08T23:22:16-04:00February 27th, 2015|Blog, Facebook, Lunabean Media Online, Lunabean Media Online (Wineries)|

Remember, just a year ago, when you were supposed to post photos to get the best organic reach on Facebook? Well, surprise, those days are gone. According to Socialbakers (courtesy of Marketing Land), photo posts now drive the LOWEST organic reach, below text-only and link posts, and well below Facebook's new darling -- videos. Generally, we are seeing this [...]

Chatbooks: Our Favorite App for Wineries (and Families) of 2014

2018-05-18T00:32:59-04:00December 30th, 2014|Instagram, Lunabean Media Online (Wineries)|

As a mother of two young girls, I use my personal Instagram account to record and share photos of my girls growing up. Some of these photos get printed and framed, but most of them rest quietly, deep inside the servers of Instagram, just hoping to be revisited some day. But revisiting them online just doesn't have the same [...]

Why Wineries Should Avoid Image-Only E-Mails

2014-12-30T17:48:13-04:00December 30th, 2014|Blog, Email Marketing, Lunabean Media Online (Wineries), Wine|

We have been noticing a trend over the past few months of wineries wanting to improve upon the look of their e-mails. We love this. After all, a smartly designed and well crafted newsletter can move more product than any other online marketing initiative. And, while we know that text-only e-mails are still the most effective, branding is important [...]

How Google is Punishing (or Rewarding) Your Winery

2014-12-30T16:30:40-04:00December 29th, 2014|Blog, Google, Lunabean Media Online (Wineries)|

Have you done any Google searches on your mobile-device lately? Chances are, the answer is yes, which means you've seen the new "Mobile-friendly" designation next to mobile-friendly websites: The implications of this new search engine designation is somewhat obvious for wineries. More and more people are using their mobile-devices to visit winery websites (we see a 33% mobile visitor [...]