Facebook Makes Another Big Change (and Why You Shouldn’t Care)

2018-05-08T23:22:16-04:00February 27th, 2015|Blog, Facebook, Lunabean Media Online, Lunabean Media Online (Wineries)|

Remember, just a year ago, when you were supposed to post photos to get the best organic reach on Facebook? Well, surprise, those days are gone. According to Socialbakers (courtesy of Marketing Land), photo posts now drive the LOWEST organic reach, below text-only and link posts, and well below Facebook's new darling -- videos. Generally, we are seeing this [...]

How Wineries Should Use Facebook’s New Call to Action Button

2018-05-08T23:23:54-04:00January 30th, 2015|Blog, Facebook|

As you know by now, Facebook is constantly changing the rules for businesses. When they first launched the "new" business page, complete with a timeline and a cover photo, we were telling wineries to use their cover as an ad. The top of your winery's Facebook page became the perfect place to advertise a recent score, an event, a [...]

Your Winery’s Digital Marketing Reset Button

2018-05-02T00:47:21-04:00June 9th, 2014|Blog, Email Marketing, Facebook, Instagram, Lunabean Media Online (Wineries), Social Media, Twitter, Wine|

In most of our e-mails, blog posts, and webinars we talk about digital marketing tools -- social media, website, e-mail, or smartphone apps -- the tools we use to promote our clients online. And the reason we give you these tools is because there are elements of digital marketing that can, and should, be done by those in your winery. Of [...]

Facebook Changes Again (Changes Wineries Should Make Now)

2018-05-18T00:39:03-04:00April 22nd, 2014|Blog, Facebook, Lunabean Media Online (Wineries)|

In case you haven't heard, Facebook is changing up business Pages, yet again. While the ever changing nature of Facebook is slightly annoying, we have to admit, we are big fans of the new design. The new Facebook Pages are easier to organize, and easier for users to take in. It's like seeing a cluttered and over-designed website go [...]

How To: Merge Facebook Pages and Get Check Ins

2013-04-21T16:43:55-04:00April 21st, 2013|Facebook, Lunabean Media Online (Wineries), Social Media, Wine|

We've received GREAT feedback from both of our wine marketing webinars this week (7 Facebook Basics Every Wine Page Needs to Succeed and the follow up, 5 Ways to Boost Likes, Wine Sales, and Tasting Room Traffic with Facebook). And, if there's one thing we tried to emphasize in BOTH webinars, it was the importance of actively promoting Facebook [...]