As a mother of two young girls, I use my personal Instagram account to record and share photos of my girls growing up. Some of these photos get printed and framed, but most of them rest quietly, deep inside the servers of Instagram, just hoping to be revisited some day.
But revisiting them online just doesn’t have the same appeal as pulling out family albums, sitting on my living room floor, and looking at actual photos — which is what led me to our favorite family app of 2014, and, ultimately, our favorite winery app of 2014.
The app is called Chatbooks. Using Chatbooks you can select 60 of your favorite Instagram photos to create a 6″ x 6″ bound book of those photos to be mailed to you. The cost? $6/book. Shipping is FREE. Which is why we now have shelves that looks like this:
Chatbooks are awesome. I look through them. The kids look through them. Guests look through them. All of those photos, all of those memories and all of that work, seemingly plucked out of the Internet, and placed in my home. They are easily my favorite discovery of 2014.
Which is why Jeremy and I started thinking of ways that we could use these Chatbooks for our Instagram-loving winery clients. Here’s what we came up with:
- Wine Club Gifts
- Tasting Room Displays
- Gift Pack/Case Purchase Add Ons
- Invitations to Special VIP Events (cover photo is the invite)
- Thank You Gifts (thanks for attending winemakers dinner – here are photos of the event)
- Event Gifts
- Contest Prizes
And, of course, you can order several and sell them in your tasting room. Really, the possibilities are limitless.
In 2014 we strongly suggested focusing on Instagram, as it is such a great promotional tool for wineries. We are thrilled to end the year by sharing with you this little gem of an app – payoff for all of your hard work.