Monthly Archives: December 2014

//December

Chatbooks: Our Favorite App for Wineries (and Families) of 2014

2018-05-18T00:32:59-04:00December 30th, 2014|Instagram, Lunabean Media Online (Wineries)|

As a mother of two young girls, I use my personal Instagram account to record and share photos of my girls growing up. Some of these photos get printed and framed, but most of them rest quietly, deep inside the servers of Instagram, just hoping to be revisited some day. But revisiting them online just doesn't have the same [...]

Why Wineries Should Avoid Image-Only E-Mails

2014-12-30T17:48:13-04:00December 30th, 2014|Blog, Email Marketing, Lunabean Media Online (Wineries), Wine|

We have been noticing a trend over the past few months of wineries wanting to improve upon the look of their e-mails. We love this. After all, a smartly designed and well crafted newsletter can move more product than any other online marketing initiative. And, while we know that text-only e-mails are still the most effective, branding is important [...]

How Google is Punishing (or Rewarding) Your Winery

2014-12-30T16:30:40-04:00December 29th, 2014|Blog, Google, Lunabean Media Online (Wineries)|

Have you done any Google searches on your mobile-device lately? Chances are, the answer is yes, which means you've seen the new "Mobile-friendly" designation next to mobile-friendly websites: The implications of this new search engine designation is somewhat obvious for wineries. More and more people are using their mobile-devices to visit winery websites (we see a 33% mobile visitor [...]