Lunabean Media Online (Wineries)

/Lunabean Media Online (Wineries)

Upcoming Webinar: Instagram Stories for Wineries

2018-05-18T00:14:12+00:00 May 15th, 2018|Blog, Instagram, Lunabean Media Online (Wineries)|

You love Instagram, but are you using Instagram Stories? What about Story Highlights? Jeremy will show you some next-level thinking and examples of how wineries are using Stories to promote and sell events, get more people through the doors, and reach a younger audience, eager for authenticity and personality. In this 30 minute LIVE webinar,  you'll discover: What are Instagram [...]

Fuzzy Images? Let’s Fix That.

2018-05-08T23:17:43+00:00 December 1st, 2015|Blog, Lunabean Media Online (Wineries), Wine|

Have you checked your website or e-mails recently and noticed that some of your images - images that once looked beautiful and crisp - now look not so great? Bottleshots look blurry? Logos look foggy? Photos look fuzzy? Those fancy graphics you're paying for from the best graphic designers look, well, not-so-fancy? Why is this happening? Because for years [...]

The #1 Reason Your Winery Doesn’t Want a Squarespace Website

2018-05-08T23:16:25+00:00 October 7th, 2015|Blog, Lunabean Media Online (Wineries)|

Please note, this article was published in 2015.  Stripe, Squarespace's credit card processor still does not allow for alcohol sales, and most early websites that used Squarespace were selling wine against the policies of their credit card processor - which is risky. However, there are now a number of ways to connect Squarespace to an external store (we are [...]

Facebook Makes Another Big Change (and Why You Shouldn’t Care)

2018-05-08T23:22:16+00:00 February 27th, 2015|Blog, Facebook, Lunabean Media Online, Lunabean Media Online (Wineries)|

Remember, just a year ago, when you were supposed to post photos to get the best organic reach on Facebook? Well, surprise, those days are gone. According to Socialbakers (courtesy of Marketing Land), photo posts now drive the LOWEST organic reach, below text-only and link posts, and well below Facebook's new darling -- videos. Generally, we are seeing this [...]

Chatbooks: Our Favorite App for Wineries (and Families) of 2014

2018-05-18T00:32:59+00:00 December 30th, 2014|Instagram, Lunabean Media Online (Wineries)|

As a mother of two young girls, I use my personal Instagram account to record and share photos of my girls growing up. Some of these photos get printed and framed, but most of them rest quietly, deep inside the servers of Instagram, just hoping to be revisited some day. But revisiting them online just doesn't have the same [...]

Why Wineries Should Avoid Image-Only E-Mails

2014-12-30T17:48:13+00:00 December 30th, 2014|Blog, Email Marketing, Lunabean Media Online (Wineries), Wine|

We have been noticing a trend over the past few months of wineries wanting to improve upon the look of their e-mails. We love this. After all, a smartly designed and well crafted newsletter can move more product than any other online marketing initiative. And, while we know that text-only e-mails are still the most effective, branding is important [...]

How Google is Punishing (or Rewarding) Your Winery

2014-12-30T16:30:40+00:00 December 29th, 2014|Blog, Google, Lunabean Media Online (Wineries)|

Have you done any Google searches on your mobile-device lately? Chances are, the answer is yes, which means you've seen the new "Mobile-friendly" designation next to mobile-friendly websites: The implications of this new search engine designation is somewhat obvious for wineries. More and more people are using their mobile-devices to visit winery websites (we see a 33% mobile visitor [...]

Why Your Winery Can Stop Worrying About SEO

2018-05-11T19:22:55+00:00 July 8th, 2014|Blog, Lunabean Media Online (Wineries), Webinars, Wine|

You work at a winery, which means you have people promoting their SEO (search engine optimization) and SEM (search engine marketing) services to you a half-dozen times per month -- if not more. They promise higher search engine rankings, more visits to your winery's website, and increased online sales. They cite stats like "x% of online wine sales originate [...]

Your Winery’s Digital Marketing Reset Button

2018-05-02T00:47:21+00:00 June 9th, 2014|Blog, Email Marketing, Facebook, Instagram, Lunabean Media Online (Wineries), Social Media, Twitter, Wine|

In most of our e-mails, blog posts, and webinars we talk about digital marketing tools -- social media, website, e-mail, or smartphone apps -- the tools we use to promote our clients online. And the reason we give you these tools is because there are elements of digital marketing that can, and should, be done by those in your winery. Of [...]