Dundee Hills Winegrowers Association
LMO was hired in 2020 by the DHWA to increase awareness of the Dundee Hills AVA via social media and the website. We were also hired to help sell the Dundee Hills Vintage Collection, the primary funding source for marketing the Dundee Hills.
Despite the massive hit most AVA websites took in 2020 we were able to grow the DHWA’s traffic by nearly 20%, primarily due to the creation of the Dundee Hills Marketplace, a place for wineries to put their special offers.
We also grew Instagram followers by 300%, and engagement by 100%.
Finally, we shared marketing tactics that helped the DHWA sell out their Vintage Collection for the first time. They were also able to do so in 2021 and 2022.
Brooks Winery
Our team began working with Brooks Winery in 2014, right as Brooks was about to open their new tasting room. Brooks wanted to make sure they could leverage all of the good press coming their way into significant sales and wine club growth. We helped them accomplish both.
By 2019, we helped Brooks grow their club so dramatically, they had to cap it. What’s more, we had created for Brooks a very large customer base that was extremely comfortable ordering online – which proved invaluable in 2020.
Oh, but our favorite achievement? Initiating and marketing their award-winning Eclipse Event in 2017 – including securing Portland’s favorite astrophysicist, Ethan Saunders.
Yao Family Wines
In 2020 Yao Family Wines was forced to close its tasting room in St. Helena, CA. They approached us to provide them with a “digital first” strategy. In doing so, we moved them to Shopify + Bloom, we completely restructured their wine club, we amplified their email strategy, and we focused on exclusivity.
Yao currently enjoys more wine club members than it has had in its entire history and sells the overwhelming majority of its wine online.
Long Shadows #1 Tasting Room
We were hired in 2022 for digital marketing support at Long Shadows Vintners in Walla Walla. One of their goals was to obtain the #1 spot on the USA Today Readers Poll for Best Tasting Room in the US. They had come close for the past 5 years, but the title kept eluding them.
In 2022, we are proud to say, our team helped Long Shadows secure the title by setting up a strategic plan that consisted of email, social media, and low-cost social ads.
Amaterra
In 2021 we helped launch Amaterra Winery, a private membership-based winery, vineyard, and club located in the West Hills of Portland. We began with an awareness campaign for wine lovers in the Portland-area, established a communication strategy for their unique club structure, and set up email protocols (automations, segments, customer journeys, etc) and templates. We also assisted in the set up and team trainings on their selected eCommerce system, Vin65, and made sure their website was ready for launch.
From the moment they opened their doors, Amaterra has had incredible success and has become the local “members-only wine bar” for Portland’s West Hills – and beyond.
Willamette Valley Wineries Association
We were honored to serve as a marketing partner of the Willamette Valley Wineries Association from 2008-2020. Below are some of our tasks and initiatives.
- Wine Star Region of the Year Promotion
- Social Media Management
- SEO Management
- Digital Ad Management
- Pinot in the City Digital Promotions
- Created and Managed WVWA Microsites (WVHarvest, WVCellarSeason, etc)
- Created WVWA Offers
Tasting Kits
When tasting rooms shut down in 2020, we had to quickly pivot for our clients, who needed to get wine into the hands of customers. We had them create tasting kits. We created the marketing strategy that 1) got people to order the kits (for themselves, for friends, for corporate gifts), 2) offered interactive tasting experiences online, and 3) encouraged follow up purchases from recipients of the tasting kits.
One client admitted they found more new customers with this program than they had with their tasting room open.
