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Upcoming Webinar: Instagram Stories for Wineries

2018-05-18T00:14:12+00:00 May 15th, 2018|Blog, Instagram, Lunabean Media Online (Wineries)|

You love Instagram, but are you using Instagram Stories? What about Story Highlights? Jeremy will show you some next-level thinking and examples of how wineries are using Stories to promote and sell events, get more people through the doors, and reach a younger audience, eager for authenticity and personality. In this 30 minute LIVE webinar,  you'll discover: What are Instagram [...]

Is Your Tasting Room Staff Too Aggressive

2018-05-15T11:59:52+00:00 May 14th, 2018|Blog|

We came across the following conversation about tasting room experiences on Facebook yesterday, in a private group called "Wine DTC Geeks".  We found it fascinating, and in line with many of our own concerns, and experiences.While the survey of people is obviously not statistically significant, (5 groups of 2-4 people), the dislikes listed are universal (being sold to, feeling [...]

Instagram Stories for Wineries

2018-05-02T00:22:32+00:00 September 29th, 2016|Blog|

Harvest is here (for most), which means exciting things are happening around the winery at all times - making this the PERFECT time to play with Instagram's newest feature, Instagram Stories.  What are Instagram Stories? Instagram Stories are Instagram's answer to Snapchat (don't worry, you don't have to get Snapchat to get Instagram Stories). You can spot Instagram Stories [...]

Fuzzy Images? Let’s Fix That.

2018-05-08T23:17:43+00:00 December 1st, 2015|Blog, Lunabean Media Online (Wineries), Wine|

Have you checked your website or e-mails recently and noticed that some of your images - images that once looked beautiful and crisp - now look not so great? Bottleshots look blurry? Logos look foggy? Photos look fuzzy? Those fancy graphics you're paying for from the best graphic designers look, well, not-so-fancy? Why is this happening? Because for years [...]

The #1 Reason Your Winery Doesn’t Want a Squarespace Website

2018-05-08T23:16:25+00:00 October 7th, 2015|Blog, Lunabean Media Online (Wineries)|

Please note, this article was published in 2015.  Stripe, Squarespace's credit card processor still does not allow for alcohol sales, and most early websites that used Squarespace were selling wine against the policies of their credit card processor - which is risky. However, there are now a number of ways to connect Squarespace to an external store (we are [...]

Facebook’s local ads are fantastic for wineries

2018-05-08T23:19:23+00:00 May 19th, 2015|Blog, Uncategorized|

If you follow any news coming out of the social media world, you've probably heard that Facebook launched a "Call Now" button this week. And, while it's a pretty slick little button for many businesses it's not incredibly exciting news for wineries (at least, not in its current form). The reason it's not incredibly exciting news is because it [...]

Facebook Makes Another Big Change (and Why You Shouldn’t Care)

2018-05-08T23:22:16+00:00 February 27th, 2015|Blog, Facebook, Lunabean Media Online, Lunabean Media Online (Wineries)|

Remember, just a year ago, when you were supposed to post photos to get the best organic reach on Facebook? Well, surprise, those days are gone. According to Socialbakers (courtesy of Marketing Land), photo posts now drive the LOWEST organic reach, below text-only and link posts, and well below Facebook's new darling -- videos. Generally, we are seeing this [...]

How Wineries Should Use Facebook’s New Call to Action Button

2018-05-08T23:23:54+00:00 January 30th, 2015|Blog, Facebook|

As you know by now, Facebook is constantly changing the rules for businesses. When they first launched the "new" business page, complete with a timeline and a cover photo, we were telling wineries to use their cover as an ad. The top of your winery's Facebook page became the perfect place to advertise a recent score, an event, a [...]

Why Wineries Should Avoid Image-Only E-Mails

2014-12-30T17:48:13+00:00 December 30th, 2014|Blog, Email Marketing, Lunabean Media Online (Wineries), Wine|

We have been noticing a trend over the past few months of wineries wanting to improve upon the look of their e-mails. We love this. After all, a smartly designed and well crafted newsletter can move more product than any other online marketing initiative. And, while we know that text-only e-mails are still the most effective, branding is important [...]