About Allison

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So far Allison has created 33 blog entries.

Instagram Stories for Wineries

2018-05-02T00:22:32-04:00September 29th, 2016|Blog|

Harvest is here (for most), which means exciting things are happening around the winery at all times - making this the PERFECT time to play with Instagram's newest feature, Instagram Stories.  What are Instagram Stories? Instagram Stories are Instagram's answer to Snapchat (don't worry, you don't have to get Snapchat to get Instagram Stories). You can spot Instagram Stories [...]

Fuzzy Images? Let’s Fix That.

2018-05-08T23:17:43-04:00December 1st, 2015|Blog, Lunabean Media Online (Wineries), Wine|

Have you checked your website or e-mails recently and noticed that some of your images - images that once looked beautiful and crisp - now look not so great? Bottleshots look blurry? Logos look foggy? Photos look fuzzy? Those fancy graphics you're paying for from the best graphic designers look, well, not-so-fancy? Why is this happening? Because for years [...]

The #1 Reason Your Winery Doesn’t Want a Squarespace Website

2018-05-08T23:16:25-04:00October 7th, 2015|Blog, Lunabean Media Online (Wineries)|

Please note, this article was published in 2015.  Stripe, Squarespace's credit card processor still does not allow for alcohol sales, and most early websites that used Squarespace were selling wine against the policies of their credit card processor - which is risky. However, there are now a number of ways to connect Squarespace to an external store (we are [...]

Facebook’s local ads are fantastic for wineries

2018-05-08T23:19:23-04:00May 19th, 2015|Blog, Uncategorized|

If you follow any news coming out of the social media world, you've probably heard that Facebook launched a "Call Now" button this week. And, while it's a pretty slick little button for many businesses it's not incredibly exciting news for wineries (at least, not in its current form). The reason it's not incredibly exciting news is because it [...]

Facebook Makes Another Big Change (and Why You Shouldn’t Care)

2018-05-08T23:22:16-04:00February 27th, 2015|Blog, Facebook, Lunabean Media Online, Lunabean Media Online (Wineries)|

Remember, just a year ago, when you were supposed to post photos to get the best organic reach on Facebook? Well, surprise, those days are gone. According to Socialbakers (courtesy of Marketing Land), photo posts now drive the LOWEST organic reach, below text-only and link posts, and well below Facebook's new darling -- videos. Generally, we are seeing this [...]

How Wineries Should Use Facebook’s New Call to Action Button

2018-05-08T23:23:54-04:00January 30th, 2015|Blog, Facebook|

As you know by now, Facebook is constantly changing the rules for businesses. When they first launched the "new" business page, complete with a timeline and a cover photo, we were telling wineries to use their cover as an ad. The top of your winery's Facebook page became the perfect place to advertise a recent score, an event, a [...]

Why Wineries Should Avoid Image-Only E-Mails

2014-12-30T17:48:13-04:00December 30th, 2014|Blog, Email Marketing, Lunabean Media Online (Wineries), Wine|

We have been noticing a trend over the past few months of wineries wanting to improve upon the look of their e-mails. We love this. After all, a smartly designed and well crafted newsletter can move more product than any other online marketing initiative. And, while we know that text-only e-mails are still the most effective, branding is important [...]

How Google is Punishing (or Rewarding) Your Winery

2014-12-30T16:30:40-04:00December 29th, 2014|Blog, Google, Lunabean Media Online (Wineries)|

Have you done any Google searches on your mobile-device lately? Chances are, the answer is yes, which means you've seen the new "Mobile-friendly" designation next to mobile-friendly websites: The implications of this new search engine designation is somewhat obvious for wineries. More and more people are using their mobile-devices to visit winery websites (we see a 33% mobile visitor [...]

E-Mail Marketing for Wineries

2018-05-18T13:51:25-04:00November 9th, 2014|Email Marketing, Featured Content|

The most powerful marketing tool a winery has is its e-mail newsletter.   With an audience that's ready and waiting to hear from you, a smartly designed and well crafted newsletter can move more product than any other online marketing initiative. Better yet, it can keep your wine club members focused on your brand. This is where we come [...]