WVWA Workshop

Swipe File for GEO Audit

Audit prompts for easy copy/paste:

IS YOUR WINERY BEING FOUND?

Prompt 1: In a new conversation with no prior history, tell me about [winery name] in [region]. Don’t use any memory or personalization from past chats, just answer based on what’s publicly available about this winery.

Prompt 2: Without using any saved preferences or previous conversations about me, list the best wineries to visit in [region/AVA]. Treat this as a fresh, anonymous query.

IS IT ACCURATE?

Prompt 1: Ignoring any memory of past conversations, describe [winery name]’s wines, tasting room experience, and what makes them unique. I want to check this against what’s actually true.

Prompt 2: With no personalization applied, tell me who owns [winery name], who the winemaker is, the appellation they’re in, their address, phone number, and website address.. Answer only from public information, not prior context.

Prompt 3: In a new, unpersonalized conversation, what are the main complaints or concerns people have about visiting [winery name]?

HOW DO I DIFFER FROM MY MAIN COMPETITORS?

Prompt 1: Starting a new, unpersonalized conversation, compare [winery name] to [competitor 1] and [competitor 2]. What distinguishes each one? (Feel free to add more competitors).

Prompt 2: Without drawing on any saved history or preferences, if someone asked you to recommend one winery in over [competitor name], which would you choose and why?

Get to Know Us

Allison and Jeremy Schubert

They graduated from Boston College in 1998, then moved cross country to McMinnville, Oregon. In McMinnville, they were lucky enough to be able to work at Allison’s family winery, Panther Creek Cellars. There, they made wine, built a tasting room, and started using something called “email” to bring people into the tasting room to sell wine. They convinced the winemaker to use an online chatroom to connect with customers. They installed the Willamette Valley’s first “crush cam”. Somewhere in there, they even got married (and had kids!).

Panther Creek sold in 2005, and Allison and Jeremy were immediately tapped by a handful of Willamette Valley wineries to show them the digital marketing strategies they had brought to Panther Creek. From there, a wine marketing agency was born.

While many of the tools have changed, Allison and Jeremy’s unique ability to connect wineries to its customers, along with their many years of hands on winery experience, is why Lunabean Media is one of the most successful wine marketing agencies in the country.