If your winery is currently using WineDirect (previously Vin65) then you are doing something right. WineDirect is a wonderful DTC sales and wine marketing tool. We know it well, and recommend it to our clients often.
That said, like many eCommerce systems for wineries, WineDirect’s built in e-mail tools can be challenging to use, come with a handful of limitations (at least when compared to systems dedicated to e-mail marketing), and don’t produce the prettiest of e-mails.
Lunabean Media’s WineDirect / MailChimp integration fixes that.
Wineries that use this integration will be able to automatically connect their WineDirect data (wine club type, purchase history, lifetime value, etc.) to MailChimp, thus allowing wineries to use MailChimp’s robust segmentation abilities to send powerful (and pretty) sales and wine marketing e-mails.
When creating an email in MailChimp, the user can add in products in their WineDirect catalog using MailChimp’s easy drag-and-drop system, they can use any MailChimp template they desire (or create their own), and they can take advantage of MailChimp’s many powerful e-mail marketing features, including (but not limited to):
- Scheduled E-Mails
- Automated E-Mails
- Advanced Segmentation
- Product Recommendation
- Delivery by Timezone
- E-Mail Preview (see what your e-mails look like on all systems of all sizes)
- A/B Testing