How’s Your Winery’s Digital Marketing Strategy?
Let our wine marketing experts in, and we’ll show you ways you can increase your winery’s DTC sales.
With the Lunabean Media Wine Marketing Blueprint, our experienced wine marketing team will analyze your winery’s current online DTC marketing efforts, talk to you about your goals, and and provide you with a wine marketing blueprint, broken into several categories (see below).
This blueprint can be executed by your team, our team, or by a combination of both.
Please note, in addition to the general blueprint below, wineries can add on telemarketing (how’s your staff on the phone), online order + shipment analysis (we actually order wine).
Your Winery’s Blueprint Will Focus On…
First of all, how does your website look? Is it worthy of your brand? Then we’ll dig deeper and look into usability issues, navigation, content, security, speed, and buyer experience. Then we will provide you with a plan to fix any issues we find.
Is your website SEO friendly? We will run our standard search engine optimization test and let you know what we find (or don’t find) when it comes to your winery’s SEO. We will then provide you with some basic SEO techniques to improve your SEO, along with the tools we use to boost the SEO of our clients.
Our email marketing team will look at your current list building efforts along with your past email marketing campaigns and provide you with a strategy that will increase your winery’s email sales conversions. We will provide you with a plan that includes smart segmentation, along with methods of tracking the results.
We will review your social media accounts for frequency, tone, responsiveness, and brand cohesiveness. If improvements can be made, we will provide you with our favorite social media tips, and/or provide access to one of our social media webinars.
We will analyze any online advertising your winery may be using. If you aren’t using any, we will provide you with our recommended advertising opportunities.
We will look at your current Google Analytics reporting to see how people are coming to your site, how they are using your site, and, based on your goals, decide if we want to embrace and amplify these trends, or change them.