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Winery Digital Marketing Blueprint 2018-10-04T15:35:28+00:00

How’s Your Winery’s Digital Marketing Strategy?

Let our wine marketing experts in, and we’ll show you ways you can increase your winery’s DTC sales.

With the Lunabean Media Wine Marketing Blueprint, our experienced wine marketing team will analyze your winery’s current online DTC marketing efforts, talk to you about your goals, and and provide you with a wine marketing blueprint, broken into several categories (see below).

This blueprint can be executed by your team, our team, or by a combination of both.

Please note, in addition to the general blueprint below, wineries can add on telemarketing (how’s your staff on the phone), online order + shipment analysis (we actually order wine).


 

Your Winery’s Blueprint Will Focus On…

Website Analysis

First of all, how does your website look? Is it worthy of your brand? Then we’ll dig deeper and look into usability issues, navigation, content, security, speed, and buyer experience.  Then we will provide you with a plan to fix any issues we find.

SEO

Is your website SEO friendly? We will run our standard search engine optimization test and let you know what we find (or don’t find) when it comes to your winery’s SEO.  We will then provide you with some basic SEO techniques to improve your SEO, along with the tools we use to boost the SEO of our clients.

Email Marketing

Our email marketing team will look at your current list building efforts along with your past email marketing campaigns and provide you with a strategy that will increase your winery’s email sales conversions.  We will provide you with a plan that includes smart segmentation, along with methods of tracking the results.

Social Media

We will review your social media accounts for frequency, tone, responsiveness, and brand cohesiveness. If improvements can be made, we will provide you with our favorite social media tips, and/or provide access to one of our social media webinars.

Online Advertising

We will analyze any online advertising your winery may be using. If you aren’t using any, we will provide you with our recommended advertising opportunities.

Analytics

We will look at your current Google Analytics reporting to see how people are coming to your site, how they are using your site, and, based on your goals, decide if we want to embrace and amplify these trends, or change them.

Our Winery Web Marketing Services

Winery Web Design and Wine Marketing

Winery Website Design

Great wine marketing starts with a smart winery website, so we specialize in winery web design and winery ecommerce (DTC) integration.


Winery Websites


Your Winery's Digital Marketing Audit

Digital Marketing Blueprints

With your winery’s digital marketing audit, our marketing team will analyze your winery’s online DTC sales efforts, then provide you with a plan of attack to increase your sales.


Get Your Winery Audit


Winery Digital Marketing Retainer

Marketing Retainer

Think of our team as your winery’s “in-house” digital marketers, or the people who will simply take care of your winery’s digital marketing needs so you don’t have to.


Marketing Retainer


Winery SEO and PPC Services

Winery SEO & PPC Services

Stop letting other wineries beat your Google Search Rankings. Let us help you improve your SEO score so more people can discover your winery.

Take it a step further with our Google and Facebook PPC Campaigns.


SEO For Wineries


Social Media for Wineries

Winery Social Media

Build your wine brand online with effective social media marketing. Our experienced team can train you and your staff, or we can simply take over your Facebook, Twitter, and Instagram accounts for you.


Get Social


Email Marketing for Wineries

Winery E-Mail Marketing

Online wine sales are most often made through smart e-mail marketing.

We will segment, set up autoresponders, create templates (no matter your mail system), and/or write every email your winery sends.


Email Marketing


Wine Marketing Webinars

Lunabean Media Online

We are currently revamping our online wine marketing services for our subscribers and retainer clients.

Expect new courses and webinars in coming weeks.


Coming Soon…


Wine Marketing Workshops and Training

Workshops & Seminars

Jeremy Schubert, Co-Founder of Lunabean Media, offers wine marketing workshops, seminars, and training to select wine associations and marketing groups in need of better wine marketing.


Coming Soon…


Wine Marketing Ideas

Lunabean Labs

Check out our latest side projects and winery solutions.

Have an idea for a winery solution? Let us know and we’ll see what we can do.


Enter the Lab