Overwhelmed by the world of social media? Don’t quite understand the hype? Not sure if the staffer you put in charge of your social media is helping or hurting?
It’s time to have these questions answered so you and your business can get in the game.
Social media is here to stay (check out our Social Media FAQs). It’s not a fad. It’s a fun (yes, fun) and effective way to build relationships with your current customers while attracting new ones. The most exciting aspect of social media is that it’s not difficult to utilize once you “get it”. We are here to open your mind and create the shift necessary so yours is a brain that thinks in terms of social media.
We will provide you and/or your staff with our social media training. You will leave with an understanding of how to leverage the power of social media, the tools necessary to monitor your brand (tap into conversations), Facebook and Twitter skills that will impress even your 15 year old (including knowledge of how to run a Facebook Ad campaign), and the ability to get your product and/or your business in front of your friends, and their friends, and their friends…
Cost of one-on-one training: $100/hour (est. 2 – 4 hours) Cost of staff training: Please contact us for estimate.
Give a man a fish and he’ll eat for a day. Teach a man to fish and he’ll eat for a lifetime.
We take over your entire social media program for six months. For the first three months we work closely with you to publish content and set the correct tone while we do all of the dirty work (OK, it’s fun for us) of community and relationship building. During this time, you can watch and observe how we do things, learning best practices and online conversation skills.
For the last three months you’ll transition into doing the Tweeting, Facebooking, etc. yourself (we’ll still do some, too). We’ll be there to hold your hand, offer suggestions, and “fix” what you have done so that you can learn by doing.
At the end of the six months you’ll have a complete understanding of how social media can fit into and benefit your business AND you’ll have a large base of Fans and Followers. At this time, you can also determine if you’d like to handle the social media yourself or contract it out to us for a set period of time.
Note, there are several add-ons which you may opt for including software-based social media monitoring with customizable reports and special event/marketing campaign implementaion.
Cost of six month program: Varies (avg. $1,000/month)
Do you have a blog? If so, does it talk to your Facebook page? Does your Facebook page talk to Twitter? The power of social media is, well, being social. That goes for the applications that you’re using, too.
Our Social Media and Web 2.0 services range from setting up your social media outlets (initialization, application installation, cross platform interaction), to creating blogs and message boards for your site. What’s more, we’ll make sure that all of these outlets are talking to each other, meaning that you only have to update one to broadcast it to the others. Now that’s efficiency!
Cost of Social Media implementation: $100/hour
We will meet with you, listen carefully to what you want to accomplish, and ask incisive questions to learn more about your business and its goals. We will then use our unique skill set to craft a customized social media marketing plan which will utilize those services that we think will best help your business. We will also define goals and metrics so that you can better measure success. Finally, we will draft a detailed step-by-step action plan so that you can implement the strategy in-house.
If you’d like us to implement the plan for you, well, you’re in luck because we do that, too (see below).
Cost of Social Media Marketing Plan: Varies. Please contact us for estimate.
Are you tweeting without success? Having a hard time finding Facebook fans? Blogging your heart out without comments (or even reads)? Just aren’t having any fun?
We will analyze your current social media strategies, tell you what you are doing wrong, and put you on a path that will get you the online attention you deserve.
Cost of Social Media Analysis: $100/hour (est. 2 -4 hours)
We like to explain web coaching using the analogy of a personal trainer. Anybody can exercise on their own. They may run a little, do some yoga, and hit the weights at the gym. However, if they’re not getting the results they want, they hire a personal trainer who has the knowledge and expertise to focus their efforts on what’s important to them (your arms look great, btw), resulting in a more fit body that is firing on all cylinders.
Think of us as your personal web trainers. Many of our clients have basic web skills. They have their social media accounts set up. They have blogs. They have e-mail newsletters. They have everything from Zing-Dings to photo streams, but they don’t know how to focus their efforts. In other words, they are all over the place, a bit overwhelmed, and feel like they’re spinning their wheels.
We will analyze your online tactics and tell you where to best focus your energy in order to obtain your desired results. We can meet once for a general assessment, or we can meet regularly, so we’re sure you’re staying on the right track. Protein shakes are extra.
Cost of Web Coaching: $100/hour
In addition to all of the above, we are also able to help you strategize and implement other web services. After all, we’ve probably already done it for our sites, so why not help you do it for yours? Some things we can help you with:
