Wine

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Fuzzy Images? Let’s Fix That.

2018-05-08T23:17:43+00:00 December 1st, 2015|Blog, Lunabean Media Online (Wineries), Wine|

Have you checked your website or e-mails recently and noticed that some of your images - images that once looked beautiful and crisp - now look not so great? Bottleshots look blurry? Logos look foggy? Photos look fuzzy? Those fancy graphics you're paying for from the best graphic designers look, well, not-so-fancy? Why is this happening? Because for years [...]

Why Wineries Should Avoid Image-Only E-Mails

2014-12-30T17:48:13+00:00 December 30th, 2014|Blog, Email Marketing, Lunabean Media Online (Wineries), Wine|

We have been noticing a trend over the past few months of wineries wanting to improve upon the look of their e-mails. We love this. After all, a smartly designed and well crafted newsletter can move more product than any other online marketing initiative. And, while we know that text-only e-mails are still the most effective, branding is important [...]

Why Your Winery Can Stop Worrying About SEO

2018-05-11T19:22:55+00:00 July 8th, 2014|Blog, Lunabean Media Online (Wineries), Webinars, Wine|

You work at a winery, which means you have people promoting their SEO (search engine optimization) and SEM (search engine marketing) services to you a half-dozen times per month -- if not more. They promise higher search engine rankings, more visits to your winery's website, and increased online sales. They cite stats like "x% of online wine sales originate [...]

Your Winery’s Digital Marketing Reset Button

2018-05-02T00:47:21+00:00 June 9th, 2014|Blog, Email Marketing, Facebook, Instagram, Lunabean Media Online (Wineries), Social Media, Twitter, Wine|

In most of our e-mails, blog posts, and webinars we talk about digital marketing tools -- social media, website, e-mail, or smartphone apps -- the tools we use to promote our clients online. And the reason we give you these tools is because there are elements of digital marketing that can, and should, be done by those in your winery. Of [...]

Delectable – The Whys and Hows of This Great Wine App

2018-05-18T00:40:10+00:00 April 10th, 2014|Blog, Lunabean Media Online (Wineries), Wine|

Universally being touted as "the best iPhone wine app" available, Delectable is a great way to get your brand in front of serious wine lovers. Think of Delectable as "Instagram for Wine", but better. With Delectable, wine lovers around the world snap photos of wine they are drinking and share those photos with their followers. And, like Instagram, those [...]

How we moved $15,000 of wine in one week

2013-10-15T21:56:41+00:00 October 15th, 2013|Blog, Email Marketing, Lunabean Media Online, Lunabean Media Online (Wineries), Wine|

We just ran an e-mail campaign for a winery client that brought in more than $15,000 in one week....so we thought we'd share with you how we did it. We work on retainer for the client, so we're actively looking for ways to organize and maximize their online efforts. So, when Google alerted us to the fact that the [...]

Testimonial: Shea Wine Cellars

2013-07-31T15:15:46+00:00 July 31st, 2013|Blog, testimonial, Wine|

Just wanted to share this latest testimonial from Shea Wine Cellars Jeremy, Thank you so much for everything that you and Allison did on the website. We love the design and have found WordPress to be very easy to use. You were a pleasure to work with and we very much appreciated all the time you took to explain [...]

Don’t Let Your Winery Get Scammed by SEO “Experts”

2018-05-17T23:41:57+00:00 July 19th, 2013|Blog, Google, Wine|

Step 1: Go to Google Step 2: Type in your winery's name Example of organic search results at the top of the page The link to your winery's website SHOULD be at the top of the organic (not paid) search results. (If it's not, then you have a different problem...but that's not what this is about).   [...]