Best social media reads of the week (thus far)

It seems people were thinking hard about social media over the holiday break, as some FANTASTIC social media articles and blog posts have been published this week. Below you will find a list of the writings we considered to be the best of the best (thus far).

1. Pepsi Chooses Social Media Over Super Bowl (Media Bullseyse) – If you’re only going to read one article about social media this week, make it this one. Just as the title suggests, Pepsi is redirecting its Super Bowl fund to a Super Social Media campaign. In other words, “It’s been decided that they would rather be talked about in a positive light by millions than have their ad seen by millions of people, even it is the Super Bowl”. Cool move, Pepsi Co.

2. Why Social Media is Still a Red-headed Stepchild (Web Worker Daily) – So true, it’s almost painful to read. Highlights reasons why there is so much resistance from PR and marketing departments regarding social media.

3. How to Say Stupid Things About Social Media (The Guardian) – “Why do people care what I ate for breakfast?”, is a common comment we’ll hear from Twitter skeptics. This article explains why…and they don’t care what you ate for breakfast, so there.

4. 91% of Companies Used Social Media in 2009 (Simply Zesty) – Nice analysis of stats released by the Center of Marketing Research at UMass.

5. 3 Helpful Social Media Marketing Predictions for 2010 (Ogilvy Public Relations Worldwide) – Jeremy liked this one so much, he wrote a full analysis of it here, that is equally important to read.

6. Breaking Up in a Digital Fish Bowl (NY Times) – This one doesn’t have anything to do with social media and business, but it is a fascinating read about dating (and breaking up) in the age of Facebook. So happy I’m married. So happy.

How your WordPress site looks on an iPhone

While looking for an application and/or video to show clients what their Flash websites look like on the iPhone, I stumbled upon this video, which, instead, reminded me what WordPress (free blogging software) sites can look like on the iPhone.  While Flash is a no, no, WordPress is a yes, yes!

WordPress for iPhone
WordPress – Blog Tool and Publishing Platform

New Local Results in Google Searches

Here’s an interesting video pointing out a new feature of Google searches, namely that if not signed in to a Google account, Google will look at your IP to shove in some local search results.

This is great for local businesses and points out the importance of making sure your site’s code and content has a good number of references to the city that you are in.

Hat Tip