Web Marketing and Consulting - Portland, OR
Did you know you can Geo-Target your Facebook Page Posts? In other words, if you want to make Facebook Posts that only people in certain parts of the country (or world) will see, you can do that. This is perfect for geo-specific deals, contests and events. In this video, we show you how, exactly, to geo-target your posts so you can laser-target certain markets.
I’m already thinking of “Go Pats!” vs. “Go Giants!” Superbowl opportunities for Boston and New York markets…because, as a Buffalo Bills fan, messing with the fans of other teams is really all I have left. Oh, but I digress. Enjoy the video.
In this video that we made for Web Marketing Hero, we tell you…
|
RELATED VIDEOS
How To Create Facebook Check In Deals and Places Pages and Promote Them [Video]
V “Like” to receive more Web Marketing Hero tips on Facebook .
In this video, Allison shows you how to create a “Latest Status Facebook Ad” so your awesome status updates can actually be seen by those who already like you (and then they can share and like them…thus increasing your GraphRank and reach). See, doesn’t that feel better?
In this video that we made for Web Marketing Hero, we tell you…
|
RELATED VIDEOS
How To: Crazy Targeting Options With Google Ads
V “Like” to receive more Web Marketing Hero tips on Facebook .
If you enter an address for your business Page on Facebook, you’ll have a Places Page. But, what does that mean? Well, it means that your customers can Check-In and that you can run Check-In deals!
In this video that we made for Web Marketing Hero, we tell you…
In fact, if you are at all interested in getting some free exposure for your business, this is a great video to watch.
RELATED VIDEOS
How To: Merge Two Duplicate Facebook Pages or Places Pages
V “Like” to receive more Web Marketing Hero tips on Facebook .
Well, don’t worry. It’s actually quite easy. This video that we made for Web Marketing Hero explains the steps you need to take in order to get the magical “merge” link in your page admin area.
Merging Facebook pages allows you to combine the “likes” (fans) and “checkins” from the page with the fewer likes. So, if you have an old page you made or a places page that somebody else made, then this is a quick and easy way to get more “likes” and, at the same time, get rid of that duplicate page.
V “Like” to receive more Web Marketing Hero tips on Facebook .
Here at Lunabean Media, one of our favorite things to do is create Facebook Contests for our clients. These are not the “Like us to be entered to win” contests that can get you banned on Facebook.
No, we run the kind that, not only get you more likes, but get you actual information on the people who are entering your contest. You know, the kind of information that can be used to contact them again and notify them of your product. The kind of information that actually sells your product.
Above is a video we made for Web Marketing Hero that features a contest we created for one of our clients, and explains, in a little more detail, why Facebook Contests Rock.
Oh, and if you’re concerned about running the kind of contest that can get you BANNED from Facebook, we made a video about that, too. (Facebook Contest Rules – Don’t Get Banned)
Did you know running a “Like this Page to be Entered to Win” Facebook Contest is against Facebook’s policies, and can get your business page BANNED from Facebook?
We put together a quick video for Web Marketing Hero showing off Facebook’s contest rules. Give it a watch, or face the wrath of Facebook.
And, yes, here at Lunabean Media we do make Facebook Contests that are great looking, affordable, low-cost, and WON’T GET YOU BANNED. Interested? Contact Us, or check out our other video, featuring a contest we made for a client here: Why Facebook Contests Rock (and it’s not just about the “Likes”).
The quickest way to get quality Facebook fans (likes) is to a) buy ads on Facebook or b) run an awesome contest. Let’s discuss contests.
The good ol’ days of saying “Like my page and be entered to win” are over. You need to run your contest through a third party app, like the popular Wildfire, or have a web services company (like us 
) create one for you. If you don’t, you put your page at risk of being shut down. Yes, there are still many pages doing things the wrong way, but it’s our opinion that you should always follow the rules.
Don’t let this deter you. In fact, there is a huge benefit to this: In addition to getting new likes, you are gathering EXTREMELY VALUABLE INFORMATION like name, email address, home address, phone number, how they found out about you, etc. This info is gold and can be used later for email and direct mail marketing efforts.
The key to a successful contest is to “wow” your fans (and potential fans). If you give away a t-shirt, nobody is going to care. If you give away something expensive, unique, and/or exclusive you’ll get a much better response. And, if you think creatively, you may not have to spend any money on prizes. Because many of our clients are in the wine industry…
Ten Things a Winery Could Give Away
- A gift certificate to be used in an online store or on site.
- A reservation to the next winemaker’s dinner.
- A private winery/vineyard tour and tasting.
- A private dinner with the vintner/winemaker, be it on site, at a local restaurant, or via Skype.
- A “Be a winemaker for a day” prize.
- A chance to work crush and have dinner with the crew (free labor, too
).
- An iPod Nano (or two) with the winery’s name engraved on it.
- An iPad with the winery’s name engraved on it.
- A stay at a local inn or B&B (opportunity here for cross promotion) / a gift card to a local restaurant that serves your wine.
- Tickets to the IPNC Passport to Pinot, DHWX, or Pinot in the City.
As you can see, a little bit of creativity combined with a moderate budget could lead to an amazing contest response. For an example, check out the current Archery Summit contest.
The two most popular types of contests are sweepstakes and photo submission.
- Sweepstakes: The user fills out the form and is entered to win.
- Photo Submission: The user snaps a photo (of whatever you determine) and sends it in via a contest app on Facebook. It can then be judged by you or voted on by others on Facebook.
You can get as creative as you want in this process but know that the more complicated you make a contest, the lower the response rate will be.
If you want your contest to be successful you need to publicize it. Here are some ways to do that.
- Send out an email newsletter at the beginning, middle, and end of the contest.
- Put it on your website and/or blog about it.
- Post about it on Facebook every few days.
- “Send an Update” to your fans on Facebook.
- Post on any other social media that you’re using (Twitter, etc.).
- Make sure your staff knows about it and is telling customers.
- Have a computer set up in your tasting room with your FB page up so visitors can easily enter.
- Take pictures of people entering the contest so you can post about it in a creative way.
- Use your, and your staff’s, personal friend network to promote it.
- Be sure to take photos, live Tweet/FB when the winner redeems his/her prize (eg, at a private tasting).
Let’s assume you are giving away an iPod Nano, a $100 gift certificate to your store, and a private tasting with the winemaker. We charge between $250 and $750 for the custom contest app. Let’s go with a super awesome fancy one at $750. The Nano is $150, and the gift cert. is $100. Time with the winemaker is free. You run the contest for a month and get 1,000 entries. That comes out to $1.00/lead. You also earned hundreds of new Facebook fans and received a lot of attention on social media. Not a bad deal at all!
In addition, each time you run a similar contest (say twice a year) you are sending it out to a larger base making each successive contest more successful and therefore cheaper.
With a little creativity and a bunch of promotion a Facebook contest can not only up your fan (like) count but can provide you with valuable insight into your customer base and give you something to post about on a regular basis. What’s more, your contest doesn’t have to cost you a lot if you offer up your or your staff’s time to create an exclusive experience for the user. Just remember to think it all through before you go and launch it.
If you have any questions or comments, please post below! I welcome your feedback.
