Facebook allows you to claim a username for your business (fan) page. The result is a nice clean URL that you can use to promote your page across all of your marketing efforts, aka, a vanity URL. For example, your facebook address could be: http://www.facebook.com/JohnDoeWinery
This beats the alternative:
http://www.facebook.com/pages/John-Doe-Winery/147863224331?ref=ts
Here’s how to claim your vanity URL:
1. Log in to Facebook with the account you use to administer your Facebook page.
2. Go to: http://www.facebook.com/username
3. Select the page for which you want to create a name
4. Enter the desired username
Note: You need at least 25 fans (likes) to be eligible. Also, names are permanent and non-transferable! You only get one chance at this, so make sure that you spell it correctly and that it’s the name you want.
Once you have your short and happy URL, you can use it on any printed promotional materials, on Twitter and blog postings, in your tasting room, in your email signature, etc. Just think of anywhere you’d want your regular website address and put the Facebook address there, too.
I am curious whether FB has a limit on the # of characters for a vanity url..
Not that I know of, but the goal should not be to have a long vanity URL. The shorter, more succinct, and memorable, the better. That being said, it’s usually best to go with your business name and to keep all vanity URLs (for Twitter, YouTube, etc.) consistent.