Our social media reads of the day 11/03/09

1. Social Media in Healthcare Cheat Sheet – Just a quick blog post that got my wheels turning. Doctors using social media? I find it creepy and fantastic at the same time.

2. Six Social Media Trends for 2010 – BusinessWeek and HarvardBusiness.org present a list of social media trends to look out for in 2010. There’s nothing mind blowing to be found in the list, but it’s worth a glance. I do hope to see #4 happen, as we’ve seen a lot of damage done to various brands due to lack of social media policy.

3. Five Ways to Make your E-Mail Marketing Campaign Shine – The reason I like this one is because it focuses on e-mail marketing, and we’ve seen this most effective means of communicating with customers overlooked in this new world of “social media marketing”. Social media is about reaching out to the people. Why would you ignore the people who have voluntarily signed up for your e-mail newsletter, essentially saying, “Please contact me anytime you have anything to sell…because I am interested”???

These are your best customers. Don’t ignore them.