New IPNC site has launched

We’re pleased to announce the launch of the newly redesigned
International Pinot Noir Celebration (IPNC) website.

If you’re familiar with the site, you might not see much difference between this year’s design and that of last year. However, the subtle changes have made a tremendous impact in the realm of web site navigation and usability.

Why, if we’ve been designing the site for nearly ten years, did we need to improve over last year’s site? Because this was the year that we were finally able to get across to our friends at the IPNC that a web site is a web site, not an online version of a print brochure. And, for a web site to be a web site, usability and navigation are the most important elements. Period. Once you accept that, everything else will fall into place.

So, we got to it. We increased the font size, widened the site container, introduced a new and prominent navigation system, added breadcrumb navigation, added a new footer, and popped Facebook, Twitter, and Wordpress icons to the top right corner (social media training still to come).

We are thrilled with the result, as is the IPNC. Please enjoy: IPNC.

If you have any comments, positive or negative, please share, as they will certainly be taken into account.