10 best practices in social media for nonprofits

Notes from Big Duck’s keynote at the NeighborWorks Social Media Symposium. While the focus is for nonprofits, the tips are good ones for all organizations.

Big Duck: Best Practices in Social Media

View more documents from Farra Trompeter.

1. Take a deep breath, and let go. You’re not in control anymore.
2. Stop, look, and listen. Tie your goals to what people need, and meet your audiences where they are.
3. Build your strategy around reality. Select the tools based on their purpose, your audience, and what you can manage in terms of staff time and costs.
4. Remember what you learned in kindergarten: be nice, share, and say thank you.

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