Notes from Big Duck’s keynote at the NeighborWorks Social Media Symposium. While the focus is for nonprofits, the tips are good ones for all organizations.
Big Duck: Best Practices in Social Media
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- Take a deep breath, and let go. You’re not in control anymore.
- Stop, look, and listen. Tie your goals to what people need, and meet your audiences where they are.
- Build your strategy around reality. Select the tools based on their purpose, your audience, and what you can manage in terms of staff time and costs.
- Remember what you learned in kindergarten: be nice, share, and say thank you.
